The B2B Funnel Disruption: Innovative Engagement and Conversion Strategies The conventional B2B sales funnel stages of awareness, consideration, and decision become obsolete and ineffective in today's business environment. The path potential users follow from first interest to purchase in the SaaS industry now resembles a convoluted maze rather than a straightforward journey. Cons... https://www.coherentmarketinsights.com/blog/b2b-funnel-disruption-innovative-engagement-strategies-2270