LoveShackFancy collaborated with the dating platform to launch its new perfume, Secret Crush. Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore. https://www.coherentmarketinsights.com/news/loveshackfancy-collaborated-with-the-dating-platform-to-launch-its-new-perfume-secret-crush-1515