A Go-To-Market (GTM) strategy is a plan that details the way a company will launch a product or service into the market, reach target customers, and achieve competitive advantage. A well-designed GTM strategy means that products and services are introduced effectively, maximizing customer adoption, sales growth, and share of the https://www.xaphyr.com/blogs/800529/GTM-Go-To-Market-Strategy-A-Comprehensive-Guide-for-Success