Business marketing and sales teams both have the ultimate goal of persuading persons to invest in an organization’s product or service. Nevertheless, as a way to achieve that aim, their paths have to diverge.  Some organizations follow both of those B2C and B2B marketing. For example, Coca-Cola promotes its beverages https://youtu.be/_5yA-wgt4BQ?si=QoL699KIfaQPhjj8