Return on Investment (ROI): Agencies calculate ROI to determine the profitability of their marketing campaigns. This consists of evaluating the earnings generated from campaigns against The prices incurred, allowing enterprises to assess economic success. Simply click-Through Fee (CTR): CTR measures the ratio of buyers who click on a certain backlink https://www.sotaventomedios.com/what-to-look-for-when-hiring-a-digital-marketing-agency-in-singapore/